Monday, April 27, 2015

Why partnerships with nonprofits and community groups is smart business

Sure, you're in business to make money. Though what if we told you that you are more likely to be successful if one of your business objectives is to help your community

Incorporating principles of community outreach gets your company off to a great start – and invigorates established companies. Think of it as a marketing strategy, one that sets you apart from your competition and creates a business culture that draws people to your company and creates repeat and loyal customers.

One example is our partnership with the ASPCA. As a 2015 Business Ambassador, we donated surveillance devices to aid their field investigations and response team’s efforts to stop animal abuse and neglect. The field team will use the devices for surveillance purposes and to gather evidence as they work across the country in partnership with emergency responders, humane associations and shelters to rescue animals from life-threatening situations and provide them with the essential care they need.

The ASPCA partnership benefits both them and us. From a product development standpoint, it helps us test the integrity of the devices for this type of purpose and investigation. From a marketing standpoint, it aligns us with a recognizable, credible organization that is doing good works. And most importantly, it has the potential to save the lives of innocent animals – animals without a voice.

Protecting those without a voice is one of KJB's business values. And it can only be fully accomplished when we partner with like-minded organizations.

We hope 2015 is off to a great start for you and we encourage you to identify ways you can partner with organizations in your community this year. Is there a women's shelter or daycare center near you in need of surveillance products? What about the local senior citizens advocacy group that helps family members investigate suspected nursing home neglect and abuse? If your business in online only, there are still many organizations that could sue your support. You might even find that your business ends up being the bigger beneficiary.