Do regular updates unto your site so rankings come unto you.
“Fresh content” helps you get found by Google and other search engines when prospects search for you or your industry. Google loves it when you make minor monthly changes such as:
• Updating links - link to timely industry information
• Commenting on blogs and link those blogs/comments to your site
• Change titles and headings on your pages (Google time stamps titles and headings and searches for the most recent).
• Don't just sell. In this social new world, infotainment that is relevant to your store keeps visitors loyal.
Google also loves videos. So get started slowly by finding relevant videos to place on your site and changing a few page titles. SEO is an endurance race as the search engines' algorithms change constantly. Set a manageable goal and work it into the regular maintenance of your site.
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