When you think about positioning your products online think about who's buying them. An estimated 29 million Internet users bought gifts online last year during the holiday shopping season, and 58 percent of them were women. Stand out from other online electronics retailers by paying attention this fact. The personal protection aspects of KJB's products can make them very attractive gifts for women.
For example:
• Give the new mom going back to work a Zone Shield DVR so she can feel confident about who's watching the baby.
• For the parents who bought the teenager a new car for Christmas, someone needs to give them an iTrail GPS Logger!
• Give the new mom going back to work a Zone Shield DVR so she can feel confident about who's watching the baby.
• For the parents who bought the teenager a new car for Christmas, someone needs to give them an iTrail GPS Logger!
Remember to explain technical jargon such as what field of view is or how a GPS logger versus tracker works. Taking time to educate your buyers results in a more comfortable shopping environment, and during the holidays when everyone is in a mad dash you want to give users extra reasons to stay on your site. Using the longer names for these acronyms also beefs of your own SEO (or, to be completely accommodating, search engine optimization.)
What if your buyers don't have pressing surveillance needs?
No problem! This holiday season, be sure to highlight features of typical surveillance devices which ALSO have practical purposes:
• Small elecronic gadgets make great boss or client gifts. Consider the Black Media Pen Recorder, it's easy to record meetings and reviews notes on a plane or in a cab.
Don't forget about big kids - you know, grown men who revert to childhood movie characters when presented with something shiny, black, and battery operated. Remind your shoppers about these Big Kid toys:
• The Bluetooth Headset Cam is a great gadget to capture all those special holiday moments when no one thinks they're being recorded!
• The Super Ear. Give one of these to Dad, then get the kids to try to beat the Super Ear personal amplifier by being super quiet. Guaranteed Christmas morning entertainment.
What if your buyers don't have pressing surveillance needs?
No problem! This holiday season, be sure to highlight features of typical surveillance devices which ALSO have practical purposes:
• Small elecronic gadgets make great boss or client gifts. Consider the Black Media Pen Recorder, it's easy to record meetings and reviews notes on a plane or in a cab.
Don't forget about big kids - you know, grown men who revert to childhood movie characters when presented with something shiny, black, and battery operated. Remind your shoppers about these Big Kid toys:
• The Bluetooth Headset Cam is a great gadget to capture all those special holiday moments when no one thinks they're being recorded!
• The Super Ear. Give one of these to Dad, then get the kids to try to beat the Super Ear personal amplifier by being super quiet. Guaranteed Christmas morning entertainment.
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