Wednesday, April 16, 2014

We Recap The Spring Trade Shows: ISC West and Expo Seguridad

Gaining new clients is essential to the growth of any business. But listening to existing customers is beyond valuable and can serve as a barometer for success both today and tomorrow. We were reminded of this at 2014 ISC West. Our customers repeatedly told us that they are dropping vendors because of poor product quality or poor customer service or both. Both small and large customers let us know that superior quality is the reason that they use KJB Security Products. Good to know!

The most popular product categories were Hidden Cameras, Real-Time GPS, and Counter Surveillance. In-between product demos and industry chat, attendees at our booth enjoyed our "SleuthGear Surveillance Shot Showdown," and giveaways.



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Although there were no "SleuthGear Shot Showdowns" at Expo Seguridad, the show was a success and it opened the doors for what we anticipate to be an exciting new market in the near future.

Chad displays the new GPS803 Overdrive

GPS tracking was a popular product category among the attendees in Mexico. We brought a select group of products to the show, including the LandAirSea line, new detection devices and covert video products. Our cameras received high praise and generated much interest.

Items receiving special attention were noise generators, Silver Cloud GPS tracking devices, counter surveillance products, the Power Case DVR and the Recluse XT. The majority of traffic in our booth was from security consultants and integrators looking for our type of products. Buyers on both a large and small scale said that the demand for our products is high and knowing where to get them locally would be valuable. Our takeaway from the show was that with the proper distribution channels in Mexico, there will be no small shortage of customers.

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