It Takes a Village to Keep a Village Safe

Even though most of us live close to our neighbors, we may never truly socialize with them. We see each other leave for work, walk our dogs, mow our lawns, and escort our kids to the school bus. What really gets us talking is often neighborhood crime. We recently posted a story about Nextdoor which is a fast growing community social portal in which shared surveillance is a major focus. Although we in the surveillance industry don’t need proof that it works, this video from a station in San Francisco is further evidence.

Don't miss this video and share it with your clients.

Though this story does not focus on hidden cameras, it does make its point and we think it’s the perfect segue to taking surveillance to the next level…hidden cameras in our homes.
This type of information is helpful to residents who are trying to make the best decisions for their neighborhood and it’s also great publicity for security dealers. Do they know about Nextdoor and the scenarios like the one in the video? The information is out there, the proof is there, now communicate it. Here’s an easy approach to gaining new customers and of course, keeping the ones you have:

· Identify

· Relate

· Communicate

Identify who your customers are. Relate to them and show them that you understand their concerns (make sure you know what they are!). Communicate to them not just about your products but also about industry trends, news, and updates.

So yes, crime does bring communities together and if we can solve their security concerns, maybe they can start talking about a neighborhood barbeque…not crime.

 - Dealers, don't forget to inform your customers about surveillance laws.
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