Customer Focus Behind the New kjbsecurity.com

Anyone on our site in the last few weeks has noticed some changes…. quite a few in fact. Creating a new website is based on strategy. That’s why we developed the new KJBsecurity.com with our customers in mind.

Even though the hidden camera and surveillance industry is considered the domain of the digital elite, we envisioned a site that catered to both tech savvy users and tech beginners. It needed to provide users with thorough information, be easy to use, provide quick-buy links and dealer tools. We wanted to create a site as good as our over the phone customer service.

Over the coming weeks we'll tour the site here on the blog. Today lets look at the navigation overhaul:

The Brands Menu:

Each main product category now features a relevant brands menu. Look for our exclusively designed hidden cameras, tracking and personal protection product in this column. This shortens searches by allowing the user to go directly to any brand family of products.

SleuthGear Hidden Camera Central:

Click on Zone Shield or Xtreme Life in the Brands Menu and users now see every Zone Shield and/or Xtreme Life model in one place. We designed this section to reduce the search time by providing a central area of all the relative features, specifications and styles in the two brands. No other category on our site offers this streamline search functionality. The quick links in the blue boxes take the user directly to that corresponding tab on the Zone Shield or Xtreme Life detail page.

The "I Want To" Menu:

Often our customer service would hear "I don't know which product I need but I want it to do ____________" So we grouped products based on what a user intends to do with the product. These new "I Want To" menus are listed under every product category. Dealers can utilize this menu to help a potential customer determine the best product. In fact we encourage dealers to replicate a search function like this on their own sites. It's like having an expert walking you through the best possible uses for hidden camera products. 

Buy It Faster with the Add To Cart Button:

Product thumbnails now display Add to Cart button for Dealers who know what they need and aren’t looking to browse the site. Any logged in Dealer can click the Add to Cart button, type in their desired quantity without having to drill down to the detail level of each product.